Build an engaged audience of raving fans who love what you do!
Lizzy’s Christmas Party Edition
WHY AUDIENCE GROWTH CLUB?
Growing your engaged audience will mean …
🚀 Understanding exactly what your potential customers want and need from you - and how to give it to them
🚀 Predictable and increasing sales and income, meaning no more stressing from month to month
🚀 Credibility, trust and authority - you will be in demand!
🚀 More opportunities to collaborate, guest and speak
🚀 Finally having a fully formed content plan so that you stand out and become the go-to business in your niche
WHAT IS AUDIENCE GROWTH CLUB?
Does any of this sound familiar?
“If only I had more more people I could tell about my brilliant business, I would start making more sales. What I need is more followers. But how can I get them?”
“Maybe I should join the follow train in this Facebook group?” (hint: don’t ever do that)
“Maybe I should spend all day creating stuff that I can share on the internet with my existing followers, that’s bound to work” (hint: it won’t)
“Maybe I should just do really great work and hope that word spreads that way” (hint: that might work, but it won’t work fast)
Are you feeling frustrated by the number of sales you’re (not) making, or you simply can’t generate interest in the things you’re selling?
Maybe you only have a small number of loyal fans (perhaps even just friends and family) and you know you need more so that you can really supercharge your business.
Or maybe your business is already doing pretty well - but you know it can do even better?
If any of this rings true, then Audience Growth Club is perfect for you.
So what will I be teaching you?
Growing an audience of engaged followers who will go on to become customers can feel like a constant battle. But the good news is that Audience Growth Club is here to help you understand how to create original content in less time by developing a clear strategy to market your business. By the end of the programme you will feel completely confident and have a solid plan in place that will enable you to grow your audience faster than ever before.
Bigger audience = bigger sales.
Audience Growth Club is a 12 module programme, split into five easy to consume and implement sections, where you will learn how to use organic marketing strategies to grow your audience of real followers.
This programme will teach you the sustainable methods I’ve used to grow my own engaged audience (of around 25,000 strong, with 6,000+ weekly engagements) as well as those of my clients.
My audience fuels my business. As well as driving new engagements, leads and sales, my approach to marketing also helps to raise my profile, which has led to paid speaking gigs, guest blogs, podcast interviews and bookings from clients big and small.
Let’s make this happen for your business too.
WHAT WILL I LEARN INSIDE AGC?
Part 1 - Clarity
The outcome you want is a perfectly-performing marketing plan, one that captivates, engages and converts your audience, resulting in a regular stream of leads and sales along with consistent, predictable monthly income. So the most obvious thing to start focusing on is your content, right? Well … not quite.
Before doing that, we need to focus on your business strategy. What you want to achieve in your business and how you’re going to do it, so that we can make sure you are creating purposeful content and not just adding to the general noise out there.
Part 2 - Commitment
Next up, we’ll work on creating a content schedule that you can commit to and that will attract your ideal customers.
You’ll learn how to focus on the right people, in the right way, and within a schedule that is sustainable for you, so that you develop content creation habits that lead to continuous audience growth.
Part 3 - Creator Mode
Next up, we’ll look at your content marketing strategy - what your key messages need to be and how to create your original, stand-out, shareable content. The online space is increasingly busy and we’re going to make sure you don’t become background noise. We’ll be covering how you can stop the scroll by developing your voice and style as a content creator so that you can develop unique, shareable content ideas for your business.
We’ll work on your content pillars (these are the themes your customers want to hear about). This won’t be guesswork, we’re going to be making sure we light a fire under your content by covering the things you know your audience wants. No more missing those little hints they’re dropping, it’s time to go Detective Mode 🕵️♀️ and pay close attention.
This course will help you learn to love content creation because of the potential it presents. When done well, content marketing can be the biggest factor driving your business success. We’ll be unlocking the potential you and your business have to create marketing that captivates more people and turns followers into customers … which in turn converts into money in the bank.
Part 4 - Content Promotion
Content creation that results in audience growth is about more than just posting consistently. It’s about understanding what to post, why you’re posting, interrogating what’s working and what’s not and knowing how, when, where and which channels to use.
No more guesswork, finally you’ll have a plan that you can very simply monitor, tweak if required (I’ll show you how to work this out) and repeat to power your business.
We’ll make sure that your content is working as hard as possible for you, creating brand recognition, raising awareness and reaching the maximum number of people. This is about more than just posting on social media. Your plan will include an outreach strategy, working out how you can create partnerships and collaborations and increase levels of awareness by building a community around your business.
This focus on growing a community of people who resonate with what you do means that you will be able to turn followers into customers. And no, you won’t be forced to do anything you don’t want to do. No singing or dancing required - unless that’s your thing of course! 😉
Your new approach will be creative, original, noticeable and shareable so that your business stands out, without you burning out.
Part 5 - Consolidation
Finally, we’ll tie everything together with one big beautiful bow so that you finish the programme with a sustainable growth formula to use on repeat. This is your bespoke plan that, when used consistently and for the long-term, is going to deliver the results that you need. That’s those leads, sales and reliable monthly income that make the difference between your business being a struggle or a joy.
Inside this programme you’ll be provided with the inspiration, the solutions, swipe files, clever hacks and strategies YOU need to make sure your content powers your audience growth.
By the end of the programme you will have a fully formed content plan, a deep understanding of who your loyal fans are and how to engage more of them and you will have begun creating your very own original, memorable and shareable content.
No more wondering how you can grow the audience you need, instead you’ll have a straightforward plan to get you there faster.
WHAT’S MY COMMITMENT?
By joining this programme, you are committing to showing up for your business and completing the recommended work.
During each of the five weeks you will learn the steps you need to take in order to grow your audience.
During our weekly calls and inside our online community, you will be fully supported to take those steps so that you can make change happen. It really is a simple as that.
To make your life even easier, you will receive email templates, how to guides and swipe files, covering tried and tested audience growth strategies.
These include:
How to supercharge your content
Growth strategies for social media
How to grow your email list, fast
Reaching out the right way - how to approach podcasts, communities & the press
SEO checklist to optimise your content
Content sharing checklist
Content repurposing checklist
Your one-page organic marketing strategy
If growing your audience and increasing your sales is a priority for your business, then Audience Growth Club is for you.
WHAT DO I GET?
💥 Access to Audience Grown Club where I’ll teach you how to use organic marketing to grow an engaged audience of people who want to buy from you.
💥5 weekly content drops and 5 weekly Live Q&A’s with Niki - new content drops every Monday followed by a weekly Q&A call with me (60 minutes each) every week for five weeks where you can bring along your ideas for feedback or simply turn up and yell HELP!
💥Your unique content marketing plan including content pillars - sorted and down in black and white (or on screen if that’s your preference) so that you can keep implementing long after the end of the programme.
💥 Email copy templates ready for you to make your own. Ever struggled with what to say when emailing your list - no matter how small? Struggle no more. You’ll be supplied with effective email templates, including subject lines, that you can adapt for your business and, even better news, you’ll get each one out of the (virtual) door quick-fast every time.
💥 PDFs covering my top content ideas, adaptable for your business, saving you HOURS and ensuring no more guesswork or tearing your hair out in frustration.
💥 Bonus online resources made up of videos, workbooks and perhaps even the odd bonus session.
💥 A nurturing and friendly private online community (NOT hosted on social media) where you can ask questions, share your wins and network with the other entrepreneurially women in the programme. No more struggling alone, you will be fully supported by me and by your peers. I am present in the community every weekday, answering your questions and keeping you on track.
💥 A bespoke, original content plan that powers your audience growth. No more wondering how to grow your audience, you will end the programme with a clear plan combined with the knowledge and skills you need to grow your audience.
💥 You will start actually enjoying content marketing - because you’ll start getting results!
Why trust me?
Hi 👋 I’m Niki and I’m here to help women like you use marketing to make more money.
I studied Business and Marketing Strategy to PostGraduate level before joining some of the biggest agencies in London and Edinburgh and developing campaigns for governments, national and international brands and organisations for over a decade.
In 2012, I discovered the joy of entrepreneurship - and now there’s no going back. Since going solo I’ve used my marketing skills to build two successful businesses of my own.
I’ve worked with thousands of small business owners as well as large organisations such as The NatWest Group, The Scottish Government and The UK Space Agency on campaigns and marketing strategy.
I deliver marketing training for Google Digital Garage, I'm a Digital Adviser for Enterprise Nation, a Global Ambassador for Adobe Express, a Mentor for NatWest and I’m currently shortlisted in the Great British Entrepreneur Awards as Global Entrepreneur Of The Year 2023.
AUDIENCE GROWTH CLUB FAQs
Will I get any 1-2-1 time with Niki?
Audience Growth Club is a group programme, meaning you will have live face-to-face time with me during our monthly group calls and can access me directly via our private online community. It does not include 1-2-1 sessions.
How much support will I receive during the programme?
You will have a total of 5 hours of calls with me plus daily contact (weekdays) inside our online community. I will answer every question and I love to over-deliver. Expect to have your every marketing need attended to throughout the entire programme!
When will the calls be held?
The weekly calls will be held on Thursday 25th January, Thursday 1st February, Friday 9th February, Thursday 15th February and Thursday 22nd February 2024. You will be given advance notice of any changes.
Will I get a return on my investment?
Yes - if you show up, join in and take action then you will get great results in return for your investment of time.
Does it matter what stage of business I’m at?
In a word, no! Whatever stage of business you’re at, growing your audience needs to be a key focus.
Will there be replays available?
Yes, all sessions will be recorded and made available to you inside our online community.
What type of businesses is Audience Growth Club for?
Audience Growth Club is for entrepreneurial women running independent businesses and motivated women working in marketing teams. This programme is not for Multi-Level Marketing or Network Marketing businesses.
The methods and content we cover are suitable for both service-based and product-based businesses. If you are driven and determined to grow a business with solid foundations that generates regular, sustainable income, this is the programme for you.
Please Read the Course t’s & c’s.