Great! No matter what stage of business, this is something we all want and need to focus on.

Growing an engaged audience (it doesn’t have to be huge) will help you to create a community around the work that you do and truly is a business asset.

When you first begin to focus on audience growth, it can all feel somewhat overwhelming. Where to begin? What platform to focus on? How to even get started?

When planning out your very first live launch, it’s important to set a clear goal. When I was launching Fully Booked Bootcamp last year, my goal was to fill all 24 spaces (tick!). When I started working with a new client on her very first live launch, her goal was to increase sales of her recent digital course from 100 to 300 (we finally hit 322 when the doors closed). Both of these were very specific goals and that’s what will keep you going when you hit that inevitable stage of overwhelm during your launch period.

If your website isn’t optimised for organic traffic, don’t use it for paid.

Make sure you’ve done the basics by creating meta titles, meta descriptions, and used keywords and longtail keywords that make sense. Don’t know what I’m talking about? Don’t worry, you’ll find an explanation here.

There’s a lot of talk about the need for constant content creation, but in reality, if you’re constantly churning out content purely to be consistent, then there’s a real danger that it won’t serve you as well as it might.

A career change might be the start of something phenomenal

When we first met Kylie she was a denim loving mechanic, Charlene, in our favourite Australian soap, Neighbours. And then she took a leap of faith and had a go at becoming a pop star. Which worked out pretty well for her.