First steps to Fully Booked

We’ve all been there haven’t we? Where we’ve got the website, the passion, we’ve downloaded the scheduling software, we’re ready to go go go!

…But then what?

Over the next few weeks I’m going to be sharing with you the framework I use to guide my clients through this tricky bit. This is how I take them from feeling overlooked to fully booked.

Here’s the first instalment!

Go from lack of sales to stand-out strategy

Within my first business I quadrupled turnover within just three years - surpassing the six figures mark - because I used these exact steps to create and establish my niche. I learned how to design a visibility strategy that felt good for me, creating recognition and generating demand.

These are also the same methods I have used to create my marketing business, where I regularly have a wait-list of clients who want to work 1:1 with me!

The clients who’ve worked through this framework rave about how it has changed their business. Karen Ritchie completed her intensive programme with me and couldn’t believe the progress she’d made:

Niki has literally transformed my thought process when it comes to my business and the evidence is right there in front of me! Doubling my client base in such a small space of time is all the proof I need that what she teaches, works.

Shine B.R.I.G.H.T.

My proven framework will take you from feeling frustrated with your lack of stand-out and sales to confidently and skilfully using strategic marketing to generate consistent business.

So what exactly does B.R.I.G.H.T. stand for? It’s an acronym I love because it’s both very pretty and totally apt! It stands for: Brand, Relevance, Innovation, Goals, How and Tell.

And when you work with me on the three month intensive, you’ll look at each of these in minute detail. You’re going to unpick the blocks and overcome the self-sabotage. You’re going to start treating your business with the love and attention it deserves. Because the results are going to be phenomenal. And most of all, you’ll have support and accountability from a marketing expert who’ll keep you consistently on track.

Create a strong and recognisable Brand

There’s so much to cover in this first “B”! Because having a strong, recognisable brand is so key to your visibility and building trust with your customers. Beginning with your brand values, looking at the “why” of your business as well as whether your messaging and online presence is representative.

We talk through the coherence of your entire brand, covering tone of voice as well as how it looks. Is it memorable? Will potential clients keep reading, or click away? How do you captivate them and make them want more?

And brand isn’t just how you look and sound, it’s about how clear you are on what you’re offering people. What exactly are the benefits of working with you? How obvious are those when it comes to your user experience (UX)?

Relevancy is key

This is one that is often forgotten when you set up your own business, because you’re so focused on getting your stuff “out there” and you KNOW people want what you’re offering. You just do. So you want to get cracking. But have you stopped to think about why they want your service or product? Or maybe how you deliver it?

Increasing your relevance to your ideal clients and customers is so important. You need to have an in-depth knowledge of their pain points, desires, mindset and even their goals to understand how they want you to show up. And I mean real knowledge, not just assumptions!

And that’s only the beginning…

In the immortal words of The Carpenters, we’ve only just begun! So for now we’ve covered the first steps to take your business from over-looked to fully booked, and the following blogs will break down the next steps for you. These will give you even more of an insight into how I run my Fully Booked Intensive, and a taste of what awaits you if you book on!

Or perhaps you would prefer being part of my Mastermind group, with other female founders cheering you on? If you get in quick, there may be space left on my first Fully Booked Bootcamp, starting on Monday 17th August 2020.

If you like what you’ve read and want to find out more, feel free to drop me an email and ask that burning question or get a little more info about my offerings. Or take a peek at my Insta to see more of what I do.