Your Marketing Strategy Done In A Day*

If you know you need to do better when it comes to marketing but don’t know where to start, this is for you.

If you (like most small business owners) know that you need to market your business better in order to drive new leads, bookings and sales, but don’t know how to do it and have quickly become overwhelmed with all of the options out there - relax, you are completely normal!

Sometimes you just want someone trustworthy to come along and tell you what needs done.

Your business deserves to be seen by more people! 

It’s frustrating that not enough people are getting to hear about this brilliant thing you’ve created. The algorithms … suck! … and you need a helping hand from someone who knows how to get the word out there, knows how to get your business seen by more people and knows how to create marketing content that will actually convert into sales, instead of just adding to the general noise that seems to be everywhere online today.

You need a strategy.

When I first started out in marketing, I felt intimidated by the word strategy.

Then I realised, a strategy is just a plan. It’s about being logical, knowing where you are now (Point A) and where you want to get to (Point B) then working out how to do it. 

Since then, I’ve become really comfortable with strategy. I love creating effective marketing strategies for business owners like you who don’t have time or money to waste and who want help from someone who actually knows how to get you from Point A to Point B as quickly as possible.

I’m now completely comfortable with the word ‘strategy’, it’s now been in my job title for over twenty years and it’s what I do best.

Here’s how it works

Once you’ve booked, I will begin stalking you online to see what I can find out 👀! I’ll then send over a questionnaire to firm up where you think the gaps in your marketing are right now and where you think you need the most help.

Stage 1:

Then we’ll kick things off with a Discovery Call via Zoom call. I’ll be on a mission to discover as much as I can about your goals, what you’ve been doing in your business to date, what you want to achieve, what’s worked really well, what you’ve tried that hasn’t worked so well - and why you think that is. It’s a real deep dive to allow me to get to know you and your business so that I can get my strategic brain cells firing fast.

I then spend a few hours days working solely on your business (you thought I could create your marketing strategy in a day? It can’t be done. Trust me, I’ve tried. But the headline got you reading this far!) I promise that your marketing strategy is far better thought out, crafted and presented when I have a little more time to work on it.

Stage 2:

I then begin to pull together my thoughts, ideas, the methods I believe will work best for your business and the actions I think you need to take in order to make your goals a reality.

I can do all of this extremely effectively because I’ve been doing it for so many years and for so many clients in every conceivable industry, from tech start-ups to creative one-woman-bands, from government departments to wine merchants, online course creators and everything in between. 

Throughout the project we will keep in touch regularly via Voxer so that I can make sure everything you need is included in your final plan.

I’ll take what we’ve discussed, along with my ideas and turn it into your bespoke marketing strategy in the format of a Google Sheet.

Your strategy will include:

  • Your business objectives

  • Your marketing objectives

  • Your marketing strategy

  • Your content pillars

  • Messaging ideas (including example emails/ posts mapped out for you)

  • Your marketing channels - including specific instructions for emails & social channels

  • Other owned channels

  • Earned channels

  • Recommended hashtags based on keyword research

  • PR hook ideas

  • Your weekly content plan

  • Any longer term recommendations

Stage 3:

We then go through your strategy together on a final call. This whole process takes around two weeks and means that you’ll be able to start implementing your new strategy and getting better results immediately after our final call.

For a further two weeks following our final call, you can contact me via Voxer with any questions, no matter how small, about how best to implement your strategy.

I limit this additional support to two weeks for two reasons. Firstly, it gives you the accountability to get on and start implementing your strategy right away and secondly, it means you will start seeing results fast.

Here’s a summary of exactly what you get:

  • A kick-off call of 60-120 minutes.

  • My brain (which has had a 20+ year career in marketing strategy) fully focused on your business.

  • Your bespoke marketing strategy, ready for you to implement immediately.

  • Another call with me to go through your strategy, so that you fully understand what needs to be done and how. There will be no overwhelm, no confusion, you will understand exactly how to market your business and get the results you want.

  • Two weeks of further support, just in case you have a wobble, or need a reminder of what to do at any point during that time.

Your investment

This is an intense project for me. My brain is working hard on your business and will be exhausted by the end of it!

But it’s worth it, because I know what a difference having a marketing strategy will make to you and your business.

The investment is £2999. If you’d like to book, simply drop me an email with Strategy Day in the subject line.