How to decide which small business conferences and events to invest your time in this year
The new-year brings a new selection of conferences and networking events, especially for small businesses. So it’s important to ask questions like which events should I invest my time and money into? Here are some guide questions & factors to help you make your decision.
Look at the lineup of speakers. Do they have a particular zone of genius you want to learn more about? Dig deep on their backgrounds. Did they build their businesses from the ground up? Did they experience the struggles most business owners experience? Or was their success down to something else? Do some research to ensure their experiences are relatable and real so that you know what you can really learn from them.
Take a closer look at the topics. Do you want to be able to apply what you learn to your own business, and if so, will you be able to do so soon after the event? Or are the topics a little out of touch and a-little-far-into-the-future or too many steps ahead of where you’re at? Another point to consider is – is there a topic that you haven’t explored yet, that’s so unique, or that you haven’t quite considered that angle before? Are you going to learn things that could change the development and direction of your business?
Explore the agenda. Is it all lectures? Is it interactive? Does it include opportunities to network? Check-in with yourself about which features you look for in a conference. Or which features you don’t necessarily get excited about, but absolutely need?
Learn about the organizers. Are they huge corporations looking for sales and leads? Or are they small business owners who want to support you and advocate for their fellow small business owners’ success?
If you’ve got the answers to these questions, then selecting appropriate events should be a no-brainer. Knowing exactly what you’re looking for will guarantee time and money well spent!
Now, if you don’t have an event in mind yet, or are looking for one that will benefit your small business, then take a look at Adventures In Marketing.
It’s a full-day event happening on the 9th of February at YOTEL, Edinburgh, celebrating the fun, adventurous and exciting side of marketing your business. This event is designed to give you everything you need to market your business in a way that feels exciting and rewarding - so that you are equipped with the knowledge and confidence to choose your own marketing (and business growth) adventure.
Join me and Abi Sea, in partnership with ATOMIC, as we lead you on a voyage of epic proportion.
I’m the marketing whizz teaching passionate entrepreneurial women how to grow their audience and business without spending money on ads.
Abi, also known as The Launch Lifeline, brings business bestie energy to coaches and big-hearted consultants navigating the stormy seas of launching.
We’ll be joined by an amazing group of speakers starring:
Andrew and Pete - authors and founders of ATOMIC, who help small business owners and entrepreneurs grow their business with predictable, scalable revenue - without the hustle and grind.
Teresa Heath-Wareing - TEDx speaker, author and podcast host who has created her own dream business, teaching other small business owners how to create theirs. Teresa will be helping you nail your marketing mindset.
Natalie Lue - author of several books, including The Joy Of Saying No (published January 2023), Natalie’s on a mission to help people-pleasers and perfectionists throw away their baggage and become more of who they really are.
Ahmed Khalifa - A digital marketing expert, deaf awareness advocate and campaigner for inclusivity in communication. Ahmed will share his secrets to skyrocketing your video engagement, bringing everyone along for the ride.
Viv Guy - A marketing coach and mentor who teaches 1-2-1 service providers how to make consistent £8-10k months in just 20 hours per week, without having to market on social media. Unmissable if you tussle with social media regularly!
Kitty Newman - Owner of Trapeze Media, a social media first digital agency (crowned Best Social Media Specialist & Digital Marketing Agency 2022 no less), Kitty is an expert speaker and will be teaching you how to maximise your SEO results in 2023.
There will also be expert sessions loaded with practical tips, great ideas and all the lightbulb moments you’ll ever need:
How to create #FOMO around your business … with May King Tsang
The power of podcasting with … Ant McGinlay
This way to leads on LinkedIn … with Laurie Macpherson
Learn the best kept email marketing secret with the world’s most experienced Active Campaign Consultant… Kay Peacey
Adventures in Marketing is all about inspiring you, which is why it’s designed so that you have a damn good time in the process. The event features Live Talks, Interactive Sessions, Q&A Discussions, Networking, Prizes and more and your ticket is inclusive of lunch, drinks & snacks.
If you think this is something your business would benefit from, grab one of the few remaining tickets and join our merry band of explorers as we set off on a business adventure in the beautiful city of Edinburgh.