Niki Hutchison 7/17/22 Niki Hutchison 7/17/22

Should you stop advertising during a recession?

Find out why the government, who spends millions on marketing our economy to the rest of the world, suggested brands cut their spending rather than plan for growth.

Should you listen to them? You might be surprised by my thoughts.

Niki Hutchison 6/10/22 Niki Hutchison 6/10/22

I’m in the running for a national award

Entering awards is a really worthwhile activity and can help your business in all sorts of ways - even if you don’t win! I won’t find out whether I’ve won this award until October, but have been featured in many news outlets today.

Niki Hutchison 1/16/22 Niki Hutchison 1/16/22

2022 Word Of The Year Is Cancelled

Why I’m not choosing a word of the year (WOTY) this year and instead will be choosing 12.

Niki Hutchison 1/2/22 Niki Hutchison 1/2/22

3 Things You Can Do To Feel Productive This Week

If you’re extending your Twixmas languishing for as long as possible then I don’t blame you one little bit. When else can we relax without worrying that our inbox will be overflowing if we leave it closed for weeks and safe in the knowledge that nobody is expecting a response anytime soon and that focusing on ourselves over our work is fully expected and accepted?