Four key things that make up high quality content
There’s a lot of talk about the need for constant content creation, but in reality, if you’re constantly churning out content purely to be consistent, then there’s a real danger that it won’t serve you as well as it might.
If you’re not being thoughtful and strategic with your content then it (and by association you and your business) simply won’t connect with your audience.
So what can you do to ensure you’re creating content that WILL serve your audience and your business? How can you get the most out of your investment of time and effort?
There are four important things to keep in mind:
Post with purpose
Make sure there’s a reason why you’re posting, beyond just showing up and being consistent. What do you want to share with your audience (and does it align with what they want to hear from you?). Will your content be the start of a journey for them, either of getting to know you and your business better or taking them one step closer to become a customer or fan? If not then have a rethink, it’s important to avoid just churning out content for the sake of it.
High quality visuals
Once you’ve decided on a relevant, engaging topic, it’s time to think about your images. High quality, original images are a must. Limit your use of stock images as much as possible. The aim is to create stand-out content, that’s as original as possible.
With the number of marketing messages we’re exposed to every single day now up to 10,000, it’s harder than ever to get noticed, original images (or video) can be hugely helpful in doing that job for you.