LATEST NEWS
Should you stop advertising during a recession?
Find out why the government, who spends millions on marketing our economy to the rest of the world, suggested brands cut their spending rather than plan for growth.
Should you listen to them? You might be surprised by my thoughts.
I’m in the running for a national award
Entering awards is a really worthwhile activity and can help your business in all sorts of ways - even if you don’t win! I won’t find out whether I’ve won this award until October, but have been featured in many news outlets today.
2022 Word Of The Year Is Cancelled
Why I’m not choosing a word of the year (WOTY) this year and instead will be choosing 12.
3 Things You Can Do To Feel Productive This Week
If you’re extending your Twixmas languishing for as long as possible then I don’t blame you one little bit. When else can we relax without worrying that our inbox will be overflowing if we leave it closed for weeks and safe in the knowledge that nobody is expecting a response anytime soon and that focusing on ourselves over our work is fully expected and accepted?
So you want to grow your audience …
Shop small isn’t a cry for help, it’s sound advice
How to take a break as a business owner
What is a launch & is it right for your business?
Demystifying SEO: What does it all mean?
Seven things group programmes have done for me (and could do for you too)
The secret to knowing your worth (& being able to charge it)
Pricing is a highly contentious topic, particularly if you haven’t been in business for long and/ or haven’t yet been paid for your work too many times.
Four key things that make up high quality content
There’s a lot of talk about the need for constant content creation, but in reality, if you’re constantly churning out content purely to be consistent, then there’s a real danger that it won’t serve you as well as it might.
Who the heck are you talking to?
You know why you’re in business, but when was the last time you checked in on who your customers are and whether your reasons for being in business match up to what they want from you? If it’s been a while, then it’s time to revisit things.