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Find out why the government, who spends millions on marketing our economy to the rest of the world, suggested brands cut their spending rather than plan for growth.
Should you listen to them? You might be surprised by my thoughts.
Entering awards is a really worthwhile activity and can help your business in all sorts of ways - even if you don’t win! I won’t find out whether I’ve won this award until October, but have been featured in many news outlets today.
Why I’m not choosing a word of the year (WOTY) this year and instead will be choosing 12.
If you’re extending your Twixmas languishing for as long as possible then I don’t blame you one little bit. When else can we relax without worrying that our inbox will be overflowing if we leave it closed for weeks and safe in the knowledge that nobody is expecting a response anytime soon and that focusing on ourselves over our work is fully expected and accepted?
Niki Hutchison explains how joining or hosting a group programme can do amazing things for your business. Read on to find out 6 benefits of group programmes.
Find out the benefits that a podcast can bring to your brand, and how you can build a loyal audience that will help you grow your business.
Want to know how to take your small business from overlooked to fully booked? Niki breaks down her tried and tested method for you in this series of blogs…
Pricing is a highly contentious topic, particularly if you haven’t been in business for long and/ or haven’t yet been paid for your work too many times.
There’s a lot of talk about the need for constant content creation, but in reality, if you’re constantly churning out content purely to be consistent, then there’s a real danger that it won’t serve you as well as it might.
You know why you’re in business, but when was the last time you checked in on who your customers are and whether your reasons for being in business match up to what they want from you? If it’s been a while, then it’s time to revisit things.