The secret to knowing your worth (& being able to charge it)
Pricing is a highly contentious topic, particularly if you haven’t been in business for long and/ or haven’t yet been paid for your work too many times. For those who…
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Four key things that make up high quality content
There’s a lot of talk about the need for constant content creation, but in reality, if you’re constantly churning out content purely to be consistent, then there’s a real danger…
Read MoreWho the heck are you talking to?
You know why you’re in business, but when was the last time you checked in on who your customers are and whether your reasons for being in business match up…
Read MoreHow to create compelling stories that will help you grow your business
Storytelling, it’s been quite the buzzword in marketing for a while now, with some calling it the future of content marketing. So I want to explain what it’s all about…
Read MoreThe benefits of developing a community around you as you build your business
When I look back on my first three years in business, it was an exciting time, but somewhat of a lonely time, and there was a LOT of wasted time….
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